If you were offered a treatment that claimed to be able to improve your memory and creativity, enhance neuroplasticity and increase cognitive ability, and prevent later cognitive decline would you take it? Many people would – at least if the recent popularity of computer-based brain-training exercises is anything to go by. Programs claiming to be able to do some or all of the above have been at the top of software charts for the last couple of years, and have sold millions of copies. Research published today in the consumer magazine ‘Which?’ pours cold water on the claims of the brain trainer manufacturers. The research concludes that there is very weak evidence that these exercises actually work.
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