Curbs on Alcohol Ads?
The British Medical Association has called for a complete ban on
alcohol advertising. Wait for the knees to jerk: calls deriding the
‘nanny state’ and its paternalism will soon follow. One common theme, I
predict, will be that the recommendations are infantilizing. We should
trust responsible adults to be capable of making their own decisions.
Advertising simply informs them of their options (so long as it
regulated, so that it doesn’t deceive); so informed, they can be relied
upon to act as they see fit. If they have bad values, they will act
badly, if not they won’t: advertising won’t change that.
